EXAMINING FDI SUSTAINABILITY IN THE ARABIAN GULF NOWADAYS

Examining FDI sustainability in the Arabian Gulf nowadays

Examining FDI sustainability in the Arabian Gulf nowadays

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Risk studies have mainly concentrated on political dangers, usually overlooking the critical impact of cultural variables on investment sustainability.



Although governmental instability generally seems to take over media coverage on the Middle East, in recent times, the region—and specially the Arabian Gulf—has seen a steady upsurge in international direct investment (FDI). The Middle East and Arab Gulf markets have become extremely attractive for FDI. However, the prevailing research on what multinational corporations perceive area specific dangers is scarce and often lacks depth, a fact lawyers and risk professionals like Louise Flanagan in Ras Al Khaimah may likely be familiar with. Studies on dangers related to FDI in the region have a tendency to overstate and predominantly pay attention to political dangers, such as government uncertainty or policy modifications that may impact investments. But lately research has started to illuminate a crucial yet often overlooked aspect, specifically the effects of social factors in the sustainability of foreign investments in the Arab Gulf. Indeed, a number of studies expose that many companies and their administration teams significantly overlook the impact of cultural differences, mainly due to too little knowledge of these cultural factors.

Working on adjusting to regional culture is essential but not adequate for effective integration. Integration is a loosely defined concept involving numerous things, such as appreciating regional values, understanding decision-making styles beyond a limited transactional business perspective, and looking into societal norms that influence business practices. In GCC countries, successful business affairs are more than just transactional interactions. What impacts employee motivation and job satisfaction differ greatly across cultures. Therefore, to genuinely integrate your business in the Middle East a few things are needed. Firstly, a corporate mind-set change in risk management beyond financial risk management tools, as specialists and solicitors such as Salem Al Kait and Ammar Haykal in Ras Al Khaimah would likely suggest. Next, strategies that may be effortlessly implemented on the ground to convert the new strategy into practice.

Recent studies on dangers connected to international direct investments in the MENA region offer fresh insights, attempting to bridge the gap in empirical knowledge about the danger perceptions and administration techniques of Western multinational corporations active extensively in the area. For instance, research project involving a few major international companies in the GCC countries revealed some fascinating findings. It argued that the risks related to foreign investments are even more complicated than simply political or exchange price risks. Cultural risks are perceived as more crucial than political, monetary, or financial risks according to survey data . Moreover, the study discovered that while aspects of Arab culture strongly influence the business environment, numerous foreign businesses find it difficult to adjust to regional traditions and routines. This trouble in adapting is really a danger dimension that will require further investigation and a big change in how multinational corporations run in the area.

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